Last week Jo-Anne posted about her book release and some of her feelings and work behind it. September 1st was the release of my latest romantic suspense, Dangerous Passage, so I too have been thinking a lot about what goes into a book release. As much as an author might love to write, the behind the scenes, spreading the word, has become essential.
Several months ago, I put together a detailed plan to help me in my side of the promotion and sent it to my marketing director. It helped me to be able to glance at the list and cross things off as I finished them. Here are some of the things I included in my 'to-do-list' in anticipation of the book’s release.
*Setting up blog interviews with giveaways. This means filling out lots of Q & A’s from bloggers
*Newsletter announcing the book’s release
*Donation of Dangerous Passage for my high school’s fall auction
*Giveaway on my blog
*Letting my readers know about interviews and giveaway opportunities
*FaceBook giveaway in connection with my publisher and FB chat
*Post information on my website on the background of my story/human trafficking
These are just a few ideas that I’ve been working on, but I’d love to hear your ideas.
For those of you who are writers, share some of the things you’ve enjoyed doing for your own book release.
For those of you who are readers, in what ways have you enjoyed interacting with authors?
I'd love to hear your ideas!
LISA HARRIS is a Christy Award nominated author who has over twenty novels and novella collections in print. She and her husband, Scott, along with their three children, live near the Indian Ocean in Mozambique as missionaries. As a homeschooling mom, life can get hectic, but she sees her writing as an extension of her ministry which also includes running a non-profit organization The ECHO Project. To find out more about her books you can visit her website.